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"No one wins - unless we all do."

We have created founder-centric mentoring programs that nurture startups by providing training, marketing, operational support, and networking.


Our mission is to grow the national outdoor recreation economy by supporting startups and their communities in local areas across the United States through multi-year programming, mentorship, and connections within the outdoor recreation ecosystem. 


We challenge entrepreneurs to create solutions that enable enthusiasts to enjoy the outdoors with a higher degree of comfort, safety, and satisfaction. All of us at Catapult are especially interested in startups led by women or minority ownership and those focused on promoting sustainability and diversity through the products.

In partnership with:

Carabiner Outdoors horizontal logo (web


One of the world’s largest participant media companies, Active Interest Media

( produces leading consumer and trade events, websites, magazines, podcasts, films, and TV shows that reach 40+ million readers, fans, and attendees in 85 countries.


Core competencies include lead generation (through our Qualified Buyer Program),

marketing services (through our in-house agency, Catapult Creative Labs), and video

production; Warren Miller Entertainment

is the most successful adventure-film company in history, and AIM Studios is a bustling division dedicated to digital video.


AIM produces the World Series of Team Roping, the second-richest equestrian

competition in the world. Our brands include Yoga Journal, Backpacker, SKI, Vegetarian Times, IDEA Fitness, Anglers Journal, Yachts International, Sail, Power & Motoryacht, EQUUS Journal, Horse & Rider Journal, Team Roping Journal, Oxygen, Clean Eating, Log Home Living, Old House Journal, Woodsmith, Garden Gate, Writer’s Digest, Popular Woodworking, Numismatics, and more. The company’s five divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, and Outdoor Group—also

operate thriving B2B platforms, online universities, and retail events.

Co-Founders Dan Marshall and Mona West launched Carabiner with the mission to support innovation and business diversity in the outdoor industry by supporting startups that are inventing exciting new products and retail solutions.


Carabiner leads a variety of business-mentoring programs that nurtures startups by providing training, marketing, operational support, and networking. 


Catapult Creative Labs was created with a simple mission: We exist to facilitate

dynamic customer conversations. To achieve marketing goals, we co-curate targeted

messaging and tap the experts and technology of our parent company, Active Interest

Media. We also engage AIM’s audience – 40 million highly-engaged enthusiasts who

trust our brands for travel, health, home, and product advice.


Creative, credible, and connected

– our team leverages unrivaled capabilities and to achieve success.

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