- RECORDED WEBINARS -
CAPITALIZING ON TRENDING CATEGORIES DURING COVID
Biking, glamping, and other socially-distanced outdoor activities are just a few of the emerging trends during COVID. For those in the outdoor community, there are numerous opportunities to grow revenue through these new consumer behaviors. But how do you best assess and capitalize on these trends, including identifying potential categories and demographic targets, evaluating market fit, and rolling out a new go-to-market strategy?
DIRK SORENSON - EXECUTIVE DIRECTOR, SPORTS INDUSTRY ANALYST - NPD GROUP
PITT GREWE- DIRECTOR - UTAH OFFICE OF OUTDOOR RECREATION
JOAN DENIZOT - FOUNDER, ZIZE BIKES
J.P. FALSTRUP - CO-FOUNDER & CEO - SKOOZA
WHAT: 61-minute webinar recorded on July 20, 2020
A bi-weekly webinar series focused on helping startups succeed during the uncertainty of COVID-19.
Each workshop highlights a different topic and includes presentations from subject matter experts along with candid learnings from fellow Founders.
Open to all outdoor recreation industry startup founders, with a special focus on supporting start-ups with $250K - $1MM annual revenue.
PAST WEBINARS WITH RESOURCES
PITCHING YOUR PRODUCT TO RETAILERS DURING COVID
The summer months are a key season for selling in and launching new products, but with brick and mortar stores closed or reducing assortment to honor social distancing are retailers even interested in taking on new items? Has their acceptance criteria changed with COVID? And how can you most effectively network into and sell your product to them when traditional in-person approaches like trade shows are not happening?
EOIN COMERFORD - CEO MOOSEJAW & GLOBAL OFFICER VP WALMART
TRAVIS UNDERWOOD - CO-FOUNDER/OWNER CHOPWOOD MERCANTILE
BRIAN PLAVNICKY - FOUNDER & CEO - REVEL GEAR
JENNIFER LOOFBOURROW - FOUNDER & CEO - ALPINE FIT
WHAT: 61-minute webinar recorded on July 7, 2020
RESHAPING THE WORKPLACE -
HIRING & THRIVING THROUGH DIVERSE TEAMS
During these uncertain times, startups with diverse team perspectives and skills can infuse company culture with innovation and creativity and ultimately create a stronger competitive advantage in the marketplace. As you look to hire or rehire your staff during COVID, unusually high unemployment rates have created a strong pool of diverse candidates and create a unique opportunity for you to reshape your team. Join us to learn more about recruiting and maximizing diverse teams from a panel of experts and founders.
WHO: KULIEMA BLUEFORD - CAMBER OUTDOORS - TALENT PIPELINE MANAGER
DELANEY KEATING - STATE DIRECTOR - STARTUP COLORADO
GLORIA HWANG - FOUNDER & CEO - THOUSAND
KEVIN ALLEN - FOUNDER & CEO - VIGOR FITNESS
WHAT: 60-minute webinar recorded on June 22, 2020
FINDING & WINNING NEW CUSTOMERS
As we settle into the new normal during these tough times, the focus of many outdoor recreation startup founders has turned toward how to continue an upward trajectory of revenue -- despite the obstacles COVID-19 presents. Tactics and mindsets have shifted, but with customer focus, small tweaks to sales strategy, and dedication to the fundamentals, you can set your business up for success in the short-term and beyond. Join us this coming Monday as we discuss all of this and more with a panel of experts and startup founders.
WHO: Simeon Siegel, Managing Director - BMI Capital Markets
Bryan Wachs - Founder & CEO - My Sales Butler
Justine Barone - Founder & CEO - Gearo
Tim Fry - Founder & CEO - Recover Brands
WHAT: 61-minute webinar recorded on June 8, 2020
BRINGING THE BAND BACK TOGETHER & YOUR NEW 'OFFICE SPACE'
As most states re-open for business in some capacity, outdoor industry startups are planning and implementing their “return to work” strategy. But, what will your new workspace look like -- is it virtual/WFH? in-person? A mix of both? How will your employees feel about these different models? And how can you create an environment where they feel safe both physically and emotionally?
Join us this coming Tuesday as we discuss all of this and more with a panel of experts and startup Founders.
WHO: Melissa Jezior, Founder & CEO - Eagle Hill Consulting
Brian Kroops - Group VP - Gartner
John Fay - Founder - Lada Cubes
Bill Johnston - Founder & President - Recover Brands
WHAT: 59-minute webinar recorded on May 26, 2020
WEEK 7: NAVIGATING VIRTUAL TRADE SHOWS
As in-person events, conferences, and trade shows across the US are canceled or rescheduled, virtual events are gaining momentum. For smaller startups, traditional trade shows can be seen as expensive, time-consuming, and complicated to navigate. Virtual events can provide an efficient way for them to show products to prospective retail buyers and journalists. Join us this coming Monday as we dig into these topics with a panel of virtual experts and startup Founders.
WHO: Kristin Hostetter, Editor & Chief of SNEWS & The Voice
Kenji Haroutunian, Show Director for the Big Gear Show
Rob Reedy, Founder Echos and REVEAL Global Media Conference
Jenna Celmer, VP Gearmunk & Co-founder of Thin Air Outdoor Media Show
Jenny Kordick, Executive Director of Maine Startup Brands
Sarah Wood, Founder Good Talk & Chair of NC Outdoor Recreation Coalition
WHAT: 1:02:00 - webinar recorded on May 18, 2020
WEEK 6: RAMPING UP YOUR RE-HIRING
Many startups have received (or soon will receive) PPP or other funding to support and rehire employees during COVID-19. But how do you appropriately deploy these funds to ensure loan forgiveness? And how do you balance them relative to other benefits like unemployment that your staff may be eligible for? During the Week 6 webinar, we dove into these topics with a panel of compensation experts and startup Founders.
WHO: Jason Cavness, Founder - cavnessHR
Devra Hake, Attorney - Holland & Hart LLP
Matt Godfrey, Lead Facilitator - Waypoint Accelerator
Johannes Ariens - Founder & CEO - Loge.co
Matt Smith - Founder & CEO Tribe Pilot
WHAT: 59-minute webinar recorded on May 11, 2020 - Playback unavailable at this time.
WEEK 5: FUNDING 2.0 - ALTERNATIVE SOURCES
As many startups experience delays in governmental funding and lending during COVID-19, a growing number are looking to alternative sources of working capital to keep their businesses afloat -- whether it’s needed to purchase inventory or make payroll. Join us for a discussion around alternative lending options, crowdfunding tools, and other creative sources of funding.
WHO: Mike McDonnell, Executive Director - Colorado Lending Source
Katlyn Witman, Co-Founder - Rainfactory
Andrew Klein, Founder - Zccounting.com
Willie Ford - Founder & CEO - GiveGo
Barak Zitron - Co-Founder & CEO - MO
WHAT: 56-minute webinar recorded on May 4, 2020
WEEK 4: SUPPLY CHAIN DISRUPTION
COVID-19 has had a major impact on the exchange of goods throughout the world. Throughout communities everywhere we have witnessed firsthand closed storefronts, empty shelves at our grocery stores, and a change in consumer spending. What many consumers do not see- is the backend of business and how all of these things impact ordering, adjusting inventories, and making sense of the supply chain down the road. For startups in the outdoor industry, dealing with these challenges are very real. Everyone has been impacted.
WHO: Rodney Manzo, Founder & CEO - Anvyl
Bill Hobbs, CRO - Anvyl
Gloria Hwang, Founder & CEO - Thousand
Jenson Brehm - Co-Founder - Ombraz
Nikolai Paloni - Co-Founder - Ombraz
WHAT: 56-minute webinar recorded on April 27, 2020
WEEK 3: HMMM. HOW TO LEAD REMOTE TEAMS
COVID-19 has changed many things, especially how we work and interact with our teams. It seemed like a year ago that we would get up, grab something to eat, and head to the office. Today, that is not the case. For a lot of us, our daily work schedules look much different; for many of us, we have become the teacher, the chef, and the director of activities for our family members while also working.
WHO: Stu West, CFO Grammarly
Eric Greene - Founder - Greenhouse Coaching
Davis Smith, Founder & CEO - Cotopaxi
Willey Robinson, Founder & CEO - Rumpl
WHAT: 57-minute webinar recorded on April 20, 2020
WEEK 2: IS THIS A GOOD TIME TO PIVOT?
COVID-19 has thrown a wrench into the plans of startups across the outdoor industry. But as entrepreneurs, we are always up for a challenge! For the next hour, we will have a lively conversation where experts provide tips on how to pivot your organization, and other Founders share their stories on the pivots they’re making now to survive during these uncertain times.
WHO: Guy Kawasaki, Chief Evangelist - Canva
Mina Yoo, Founder & CEO - Heroclip
Alex Cowan, Professor - University of Virginia
James Moren, Co-Owner & CFO - Flowfold
WHAT: 58-minute webinar recorded on April 13, 2020
WEEK 1: NAVIGATING FUNDING IN UNCERTAIN TIMES
There is a lot in play at the moment and things are changing by the minute. So, we brought together some people that might help us make sense of all that is happening; like PPP, Venture Funding, and Economic Disaster Relief. We hope you walk away from today with a better understanding of what is out there, who can apply, requirements, and deadlines.
WHO: Burl Kelton, SBA Disaster Specialist
Steven White, SBA Lead Lending Specialist
Jamie Finney, Partner - Greater Colorado Venture Fund
Jonathan Ballesteros - Founder & CEO - Geyser Systems
Heather Kelley - CEO - Heather's Choice
WHAT: 56-minute webinar recorded on April 6, 2020