JULY 20TH
CAPITALIZING ON TRENDING CATEGORIES DURING COVID
 
Biking, glamping, and other socially-distanced outdoor activities are just a few of the emerging trends during COVID. For those in the outdoor community, there are numerous opportunities to grow revenue through these new consumer behaviors. But how do you best assess and capitalize on these trends, including identifying potential categories and demographic targets, evaluating market fit, and rolling out a new go-to-market strategy? Join us on July 20th to learn more about navigating trending markets from a panel of experts and founders. 
THANKS TO OUR ROCKSTAR PANEL

DIRK SORENSON

EXECUTIVE DIRECTOR, SPORTS INDUSTRY ANALYST - NPD GROUP

NEW YORK, NY

Dirk covers the bicycle, outdoor, and team sports equipment categories for The NPD Group, which offers data, industry expertise, and prescriptive analytics to help you grow your business in a changing world. His knowledge of data-bound product management strategies is sought after by top global manufacturers. He has been a speaker at industry trade shows including Outdoor Retailer, Bicycle Leadership Conference, Interbike, Paddlesports Retailer, and The Running Event.

PITT GREWE

DIRECTOR - UTAH OFFICE OF OUTDOOR RECREATION

SALT LAKE CITY, UT

A Utah native, Pitt is the newly appointed Director of the Office of Outdoor Recreation for the State of Utah. He has worked in the outdoor industry for almost 15 years, including leadership roles in marketing and sales for Bivy.com, Goal Zero, and Petzl. He founded Rapid Progression Kayak School and worked many years as the lift operations supervisor and training coordinator at Utah’s Canyons Resort.

JOAN DENIZOT

FOUNDER, ZIZE BIKES

KINGSPORT, TN

Joan believes that life is all about jumping in with both feet and transforming your experiences to things that bring you gratification.  Zize Bikes is the only store with bicycles designed and built exclusively for heavy riders. The business focuses uniquely on heavy people and bringing them ways to shift their lives through movement and joy.

J.P. FALSTRUP

CO-FOUNDER & CEO - SKOOZA

SAN DIEGO, CA

J.P. and his team advance efforts towards micro-mobility. In a world where refrigerators will outsmart us and cars drive how they think is best, we're determined to preserve the raw, unedited joy of mechanized movement by advancing clean, elegant, personal electric vehicles that offer a real escape from the everyday. “If you can't see the angles, you're going in circles.“

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