WEEK 7: NAVIGATING VIRTUAL TRADE SHOWS
As in-person events, conferences, and trade shows across the US are canceled or rescheduled, virtual events are gaining momentum. For smaller startups, traditional trade shows can be seen as expensive, time-consuming, and complicated to navigate. Virtual events can provide an efficient way for them to show products to prospective retail buyers and journalists. Join us this coming Monday as we dig into these topics with a panel of virtual experts and startup Founders.
- RESOURCES -
From May 15th's Audience
Question: "What is the one piece of advice you would give to a startup as they prep for their presentation at a virtual media event?"
Jenna Celmer: "Make it human and don’t forget your “why”. Cool products saturate the market - there is no shortage. Passion and personality will be what set you apart, especially to media as they seek the story behind the product. Err on the side of vulnerability over a completely polished video or presentation. This is how you connect with an audience, even when a screen separates you. And remember to maintain your brand voice. If your brand is funny, be funny."
Catapult Innovation Labs has teamed up with panelist, the Thin Air Show (June 24- 26, 2020) to extend the following special offers to our outdoor industry startup community! Offers include discounted booth pricing*, a contest for a free booth, and a Pitch Event. See the Thin Air website for more details.
*$500 price instead of regular $1,500. Outdoor industry startups with up to $1MM in revenue are eligible. Use code “Catapult” when completing your registration. Only 5 booths available at this price, first-come-first-serve.
Need help creating professional video assets for your brand?
SNEWS can produce turnkey 360-degree videos that will make you stand out at virtual tradeshows. We are offering two for free and a special rate for founders and startups of $500 for a 60-second spot.
Email Sharon Houghton for details
Read SNEWS' recap of the
REVEAL show here.
Don't miss out on virtual tradeshow news, including coverage on the upcoming Thin Air Show.
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In the upcoming issue of The Voice, we'll have an in-depth look at our new normal of virtual gatherings, events, and shows, plus a complete picture of how the coronavirus has impacted all facets of the outdoor industry, an investigation into our industry's pro-deal problem, and much more.